STRONG FROM THE HEART
The campaign was carried out with a lot of printed and digital graphic products, for the main activities of the event. CITIGYM's design team and I were the ones directly responsible for the aesthetic aspect of this campaign - also the campaign with the biggest visual impact of CITIGYM ever.
Responding to World Heart Day, CITIGYM launched the Strong From Heart Sports Festival - the biggest event of the year, spreading the spirit of living strongly from the heart and encouraging the community to actively exercise for a stronger life every day.
VIETNAMESE NATURE
Special Group X & Yoga class blends with the melody of national pride, confidently spreading Vietnamese character.
In this campaign, I am the one who directly comes up with ideas about the moodboard, concept and design to implement with the marketing team.
Towards the 80th National Day Celebration on September 2, CITIGYM is proud to bring a series of exciting activities:
The red flag with yellow star flies brightly at all clubs.
Minigame Spreading Vietnamese Quality:
DANCE FOR YOUR LIFE
From there, the visual was created with many contrasting tones, dusty textures, moving lights, simulating the free spirit and personality of the dancers. The campaign clearly shows Citigym's new direction - diverse, unlimited, and always moving.
With Dance For Your Life, Citigym wants to bring new energy: younger, more explosive, and full of street style. My team and I directly developed the concept, key visual and visual mood based on the requirements of the excitement of a dance competition.
CITILITE OOH EVENT
The workout package has a “quick & light” spirit, helping busy people maintain an active lifestyle. The visual concept was inspired by the “flying carpet” – a symbol of freedom, lightness and the journey to improve energy every day.
Launched in the biggest event series of the year of CITIGYM 2025, CITILITE marks a new step of the brand - towards becoming closer and more flexible to many people.
BUSINESS HONOR
Where each concept is meticulously invested, expressing the spirit of brilliance - glory - fame. Luxury is balanced with strong sports energy, creating a very unique mark for CITIGYM.
Every year, CITIGYM holds large-scale awards ceremonies to honor the most outstanding individuals and groups. I am honored to be in charge of the entire design for these events.
Art Director: Cao Ba Hung
Concept: Nguyen Nhat Minh
Design: Huy Quang, Nhat Minh, Trang My, Minh Phuc
Video & Motion: Trung Nhan, Thanh Hieu.
Design: Huy Quang, Nhat Minh, Trang My, Cao Ba Hung
Art Direction - Concept:
Huy Quang - Cao Ba Hung
Art Direction - Design: Huy Quang, Cao Ba Hung
Art Direction - Design: Huy Quang
aiming for a strong, consistent and inspiring visual language. I directly participated in the conceptualization, visual orientation and execution process, to clearly depict Citigym's new step in the journey to shape an active lifestyle.
After nearly a decade of accompanying fitness lovers, Citigym officially renewed the entire POSM system at 9 clubs, bringing a more modern and breakthrough look. This project is a combination of brand vision and new design thinking,
POSM REBRANDING
typography to color – so that each design follows the behavior and vision of the viewer. Thanks to that, each ad is not only more attractive but also helps increase brand recognition and package sales revenue.
For brands to reach closer to customers, online advertising campaigns are always the most effective channel. The Digital team and I discussed and reshaped the entire visual direction - from layout,
CITIGYM DIGITAL ADS
Art Direction - Design: Huy Quang
Design: Huy Quang, Nhat Minh.
Art Direction - Concept:
Cao Ba Hung, Huy Quang, Nhat Minh
Art Direction - Design: Huy Quang
