SOBANHANG
BIG UPDATE

After the initial market launch phase, So Ban Hang entered a journey of strong transformation - comprehensive upgrades in both experience and new features for business users. Following that spirit of innovation, I developed a new visual concept for the brand:

More modern, consistent and distinctive. From the visual identity to the app UI, every detail is oriented to convey the creative, friendly yet modern technological spirit that the brand is aiming for.

LIVESTREAM
WITH SBH

Accompanying small traders and business owners is a series of livestream activities to guide and stimulate demand organized by SBH with the participation of experts, KOLs, and leading KOCs in the industry.

This collection synthesizes most of the design concepts according to each theme of the livestreams. Each theme has its own goal and customer group, creating a diverse and interesting set of themes.

NEW FEATURES RELEASE

Is a collection of images describing new features updated in the app through each stage. Usually the images will not require much art,

but must clearly show the function and use of the new feature. So most of us will choose the animation concept, using 3D mascot images to create friendliness, easy to relate and save design resources.

2 YEARS
TOGETHER

After 2 years of launching the market, SBH has accompanied and developed with more than 400,000 small traders nationwide. This is a significant step forward and increasingly affirms the potential and correct direction of SBH on the path of digital transformation with Vietnamese small traders.

As a memorable milestone of the company, marking a journey full of ups and downs, I chose the image of colorful strokes, evoking the trade-offs and time milestones to create "today's appearance of SBH".

TOGETHER WE CREATE

A collection of designs combined with SBH's large and extremely reliable partners.

Each partner has its own visual requirements, but most of them still have an approachable style that is familiar to most Vietnamese traders.

SO BAN HANG
OFFICIAL WEB

This is a project to completely redesign the official website of SBH. Change the face of the brand, make it more professional and trustworthy. So my team and I chose a minimalist concept, but still used real people's images to evoke closeness with the traders.

Experience: Here

Current website: sobanhang.com

FINAN WEB UI DESIGN

This is the late child of SBH. A product for a larger customer segment, business owners, so it requires more professional colors and functions, creating more trust and precision.

Experience: Here

Landingpage of financial solutions FINANBOOK 2.png

Great deal in May Great import discount-01.png

Promotion SBH PRO discount 149k_Facebook Post.png

3 steps to have a great fanpage_Facebook Post.png

No need to go far, just import goods on SBHMALL-01.png

7 NOVEMBER FEATURES_Facebook Post thumbnail.png

landing at wholesale warehouse SOBANHANGMALL-01.png

Cover SBH with Viet QR_Facebook Post.png

National Day September 2, 2023_Facebook Post.png

SoBanHang Collection

01.2022

05.2024

sobanhang.com

So Ban Hang is a product of Finan, created with the desire to help shop owners and businesses manage sales more easily, quickly and effectively. The brand aims to simplify business processes, optimize cash flow and support users in digital transformation in daily operations.

Designed more than 300 posters and 12 key visuals for communication campaigns, correctly positioning the brand image for corporate customers.

Deploy POSM & event booths at many activations, helping to increase recognition and directly reach thousands of potential customers .

Design banners, landing pages & in-app popups, improve UI and contribute to increasing brand engagement rate.

3D booth and office construction & perspective, support to save design costs and enhance space experience.

Other projects

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