VIETNAMESE BEAUTY SEASON 3
2025
With “Vietnamese Beauty 3: Touching the Heritage”, the goal is to bring Vietnamese heritage to life on the TikTok Live platform — so that the younger generation can not only watch but actually “touch” the cultural values.
My team and I developed our own merchandising for the campaign: from t-shirts, tote bags, medals, trophies to accessories, all inspired by Vietnamese architecture, patterns, and heritage symbols. My concept blends tradition and modernity — so that users can feel the “heritage quality” every time they wear it.
Clients:
Tiktok Vietnam - Vietnam Cultural Heritage Fund
Team: Team Tiktok Vietnam, team BYD Vietnam, KOL, KOC and other members
Design team: Cao Ba Hung, Dino, Huy Quang, Nhat Minh, Tuan Anh.
FFRESH PERFUME
2021
Ffresh by Gil Le has a liberal and modern spirit, so I built the moodboard around the two extremes of "rebellious" and "liberal". The bar setting represents personality, prominence and a very lifestyle night-out vibe.
The natural space retains the fresh - clean - free feeling that is true to the nature of the product. From those two sources of inspiration, my team and I oriented the concept and visual look for the photo series representing the 3 scents of the product.
Clients:
FFresh team - Gil Le - Kye Nguyen - Dinh Huong
Team: Atum agency and other production teams
Design team: Hoai Trang, Huy Quang (Atum agency)
CAD
WEBDESIGN
2022
Mr. Huu Tri and Mr. Duy Khuong are two familiar faces in the youth self-help community. Being able to design and rebuild the entire new website for them directly is a "real honor" and also a beautiful milestone in their career journey.
Because I indirectly contribute to spreading that positive energy to more people. The duo of websites were completed by me and the ATUM team in 1 month: black - yellow for Mr. Duy Khuong, and blue - orange signature of the CAD class for Mr. Huu Tri.
Clients:
Huynh Duy Khuong - Nguyen Huu Tri CAD Academy
Design team: Hoai Trang, Huy Quang (Atum agency)
EBOOTS
APP UX-UI
DESGN
2025
EBOOTS is an App for locating charging points for electric vehicles currently in Vietnam. The App needs to update 3 new features to the existing platform including:
+ Who analyzes the environment?
+ Add service vouchers near charging points of partners
+ Accumulate points to redeem vouchers
This is a rare opportunity for me to be able to work with the Product team from the research stage to creating the first User flow, deploying the Wireframe and designing the Final UI-Prototype. Requires more thinking ability and understanding of customers. It is also a stepping stone for the journey to become a Product designer in the future.
Clients:
Eboots - RMIT graduate students
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